Margaritaville Beach Resort Fort Myers Beach opens Fins Up! Beach Club

Margaritaville makes a splash with the opening of Fins Up! Beach Club

Fin’s Up! Beach Club is an action-packed oasis featuring a 15,000-square-foot pool overlooking the Gulf of Mexico with direct access to the beach.

An expansive sundeck surrounds the lagoon pool and features plenty of seating areas where resort guests can kick back and relax on chaise lounge chairs or opt for a chic private cabana available for rent. Poolside service is available for all the umbrella drinks and cheeseburgers in paradise you could ask for. The 5 o’Clock Somewhere Bar & Grill features 60 bar stools and additional expansive seats for dining. Adjacent to the pool is the old Fort Myers Beach Cigar Hut, which will become the new Salty Rim once the interior work is completed and will feature gourmet hot dogs and pizza along with all the frozen concoctions Margaritaville is known for. A soundstage will feature daily live entertainment inside the beach club.

Wristbands are required for entry to Fins Up! Beach Club and are provided at check-in to registered resort guests. Fins Up! Beach Club Day Passes are your golden ticket to paradise, and they are up for grabs every single day of the year. Just like the ebb and flow of the tide, the inventory and pricing for a day pass to Fins Up! Beach Club will vary based on the resort’s occupancy and the day of the week with prices generally starting at $65.  Follow us on Facebook for promotional offers throughout the year. Follow on Facebook at Fins Up Fort Myers Beach.

“Guests are officially invited to Fins Up! Beach Club to soak up the rays while grooving to the sound of live and programmed entertainment, sipping a frozen concoction and enjoying fresh, local fare,” said David Cesario, general manager of Margaritaville Beach Resort Fort Myers Beach. “Whether staying at the resort or joining us with a day pass, guests are sure to be transported into a vacation state of mind at Fins Up! Beach Club.”

Located at 251 Crescent St., the newest Margaritaville Beach Resort sits on 7.25 acres along Fort Myers Beach with direct beach access and views of the Gulf of Mexico. The property features 254 guest rooms and six restaurants, including signature concepts such as JWB Grill, License to Chill Bar & Grill, and 5 o’Clock Somewhere Bar & Grill. All restaurants, as well as the 43,000-square-foot Sunset Terrace, are open to the public. The property offers food and beverage service across 19,000 square feet of sandy beach overlooking the Gulf of Mexico. For those with a flair for adventure, Margaritaville Beach Resort Fort Myers Beach has partnered with local excursion companies to offer tiki cruises, fishing charters, kayak rentals, eco-tour experiences, watersports and more. Valet parking is available at a daily rate for guests and the public.

For guests traveling to the area, Margaritaville Beach Resort Fort Myers Beach is less than 20 miles from Southwest Florida International Airport and major highways including I-75. The town of Fort Myers Beach is home to miles of white sandy beaches, unique shops, live music and dining, all found within just steps of the property.

Additional elements of Southwest Florida paradise are just a short drive away, with options to experience nature, sports, arts and culture, dining, shopping, family-friendly fun and more. Nature lovers can find shelling, boating and a variety of nature trails, state parks, and preserves to explore. Sports enthusiasts can enjoy activities such as fishing, water sports, a round of golf at a multitude of public courses or catch a game at nearby sporting venues such as JetBlue Park and Lee Health Sports Complex, the spring training homes of the Boston Red Sox and Minnesota Twins.

For more information or to book, visit MargaritavilleResorts.com-Beach-Resort-Fort-Myers-Beach.